Experience the thrill of climbing the world-famous Dunn's River Falls. This natural wonder offers a refreshing and exhilarating adventure as you ascend the cascading waterfalls. A must-see attraction for nature lovers and adventure seekers.

Exploring the wonders of Dunns River Falls has never been more thrilling. This adventure offers a unique blend of horseback riding and swimming at one of Jamaica’s most iconic natural attractions.

Dive into the crystal-clear waters of the Blue Hole, a hidden gem in Ocho Rios. This natural playground offers thrilling cliff jumping, rope swings, and refreshing swims in its turquoise pools. An unforgettable experience for those seeking adventure and natural beauty.

Witness the magical glow of the Luminous Lagoon, one of the few bioluminescent bays in the world. Take a boat tour and watch as the water shimmers and glows with every movement. A truly unique and enchanting experience that will leave you in awe.

Jamaica has some of the best selection of all Inclusive resort day passes for you to choose from. There is something to do for everyone!

Satisfy your taste with unlimited selection of food, unlimited selection of alcoholic & non-alcoholic mix drinks. Relax under the Caribbean sun on beautiful white sandy beaches. Jamaica resort passes gives you access to pools, beaches, kayaks, games, gyms, snorkeling gear, sailing, volleyball, and all you can drink swim up bars. Day passes cost a small fraction of the $300 and up price some overnight guests pay and far less than resort excursions offered by the cruise ships.

OUR STORY BEGINS with the opening of Rick's Cafe by its founder, Richard Hershman, in April 1974. At the time, Negril was a sleepy fishing village with little development. It lacked many modern amenities such as electricity, telephone and hot running water. Our beautiful little cliffside location was originally owned by a local doctor, the son of the first Governor General of independent Jamaica. RICK’S CAFE was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril's majestic seven mile beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs.